Private Label vs White Label Perfumes – What’s the Difference?

Introduction

If you’re exploring the perfume business, you’ve probably heard the terms private label perfumes and white label perfumes. While both are profitable models, they are very different in terms of customization, cost, and brand identity. Let’s break down the differences so you can decide what works best for your perfume business.

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What is Private Label Perfume?

Private label perfumes are custom-made fragrances designed specifically for your brand.

• You choose the fragrance type (floral, oud, fruity, amber, etc.)

• You design the bottle, cap, and packaging

• You control the brand identity from scratch

Pros:

• 100% unique to your brand

• Premium positioning

• Stronger brand loyalty

Cons:

• Higher cost

• Longer production time

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What is White Label Perfume?

White label perfumes are ready-made fragrances produced by manufacturers like Minati Perfumes. You simply add your logo and branding.

Pros:

• Quick to launch

• Cost-effective

• Low minimum order quantity

Cons:

• Not unique – other brands may use similar formulations

• Limited customization

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Private Label vs White Label – Which Should You Choose?

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Conclusion

If you want to build a unique luxury perfume brand, go for Private Label.
If you want to launch quickly with less investment, choose White Label.

👉 At Minati Perfumes, we offer both solutions so you can choose what’s right for your business.